The purpose of this study is to investigate the relationship between risk factors;tourist image;and intention to visit South Korea's limited destinations. Therefore;this study aimed to form a positive tourist image by minimizing the perceived risk factors in the role of tourism in preparation for unification;and to provide a basis for a plan that can lead to a visit. The results of multiple regression analysis showed that perceived risk partially influenced the tourist image. And only physical and social risks had a negative effect on visit intention. In addition;it was confirmed that the image of tourism in North Korea had a positive effect on visit intention. In order to improve the positive image of North Korea's tourism;it is necessary to improve the facts that potential tourists perceive as dangerous in the process of government tourism policy and commercialization of private travel;and to promote the facts. And in order to improve the South Korean people's visit to North Korea in terms of the role of tourism in the future of unification;it is possible to minimize the risk factors for factors directly related to the individual such as personal health and disease;crime and friction with local people. We believe it will be necessary to come up with measures and improve the positive image.
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