This English translation is an abbreviated and edited version of Ji Sun Yee et al., The Cultural Meaning of North Korea’s National Symbols and Its Branding Strategy (Seoul: Korea Institute for National Unification, December 2021). The analysis, comments, and opinions presented in this paper are those of the author and do not necessarily represent the views of the Korea Institute for National Unification.

1. Introduction
2. North Korea’s System of National Symbols
3. Recontextualizing National Symbols during the Kim Jong-un Era
4. Branding Strategies for National Symbols
5. Conclusion