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[학술논문] Examining Differences in Values, Satisfaction, and Behavioral Intention between Senior Tourists and Tourists under Fifty

South Korea is one of the fastest aging countries in the world. The Korea Statistics Information Service (KSIS) (2009) predicts that Koreans over 50 will account for 33.6% of Korea’s total population in 2014. Accordingly, more than one-third of the population will be part of the mature market, the senior market, or the elderly market. However, little research has been conducted for senior tourists

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[학술논문] Examining Differences in Values, Satisfaction, and Behavioral Intention between Senior Tourists and Tourists under Fifty

South Korea is one of the fastest aging countries in the world. The Korea Statistics Information Service (KSIS) (2009) predicts that Koreans over 50 will account for 33.6% of Korea’s total population in 2014. Accordingly, more than one-third of the population will be part of the mature market, the senior market, or the elderly market. However, little research has been conducted for senior tourists

#value #satisfaction #behavioral intention #senior tourism #South Korea #김명자 #정남호 #이충기 #김정만

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