[학술논문] 수신자 관점에서 본 한국 브랜드 슬로건의 언어학적 분석
In the 21st century of globalization, nations create and manage their nation brand images strategically. As one way to promote the nation images, nation brand slogans are used. Since 2002 World Cup in Korea, the Korea Tourism Organization has employed three slogans to present the dynamic image of Korea and to promote the image of developing Korea: “Dynamic Korea”, “Korea Sparkling”