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[학술논문] Examining Differences in Values, Satisfaction, and Behavioral Intention between <em>Senior</em> Tourists and Tourists under Fifty

...stronger relationship between economic value and satisfaction than the seniors. This study also concludes that the <em>senior</em> group has a significantly stronger relationship between satisfaction and behavioral intention (revisit/recommendation) than the under-50s. The findings may help <em>tourism</em> marketers to better understand the over-50s market. The conclusion ends with discussion of priority issues and direction...

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[학술논문] Examining Differences in Values, Satisfaction, and Behavioral Intention between Senior Tourists and Tourists under Fifty

...stronger relationship between economic value and satisfaction than the seniors. This study also concludes that the senior group has a significantly stronger relationship between satisfaction and behavioral intention (revisit/recommendation) than the under-50s. The findings may help tourism marketers to better understand the over-50s market. The conclusion ends with discussion of priority issues and direction...

#value #satisfaction #behavioral intention #senior tourism #South Korea #김명자 #정남호 #이충기 #김정만

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