[학술논문] Hallyu (Korean Wave) in North Korea: The Effect of South Korean Media Exposure on the Perceptions of North Koreans
This study examines the association of exposure to South Korean media with North Koreans’ attitudes on capitalism, individualism, South Korea, and their own regime (North Korean media and supreme leader). Although Hallyu (Korean Wave) content is present in North Korea, its effects remain understudied. Using survey data from 1,241 North Korean defectors (2011-2020), the study finds that exposure to