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북한의 국가이미지 개선을 위한 남북한 MICE 공동개최 방안에 관한 연구

A Study on the Co-hosting of MICE in North Korea for the Improvement Strategy of its Image of the Country

상세내역
저자 박홍규, 윤기관
소속 및 직함 충남대학교
발행기관 한국무역연구원
학술지 무역연구
권호사항 15(1)
수록페이지 범위 및 쪽수 291-308
발행 시기 2019년
키워드 #MICE   #National Competitiveness   #National Image   #Unification Cost   #박홍규   #윤기관
원문보기
상세내역
초록
In order to achieve the peaceful unification between North and South Koreas, it is vital to minimize the economic gap between the two countries. Expecially for North Korea, it is a must for the country to enhance the national competitiveness and image of the country in the international markets. South Korea also has to fully cooperate in order to upgrade the overall strengths and image of North Korea and minimize the possible costs for unification. This paper has proposed a plan for co-hosting the MICE event in Pyongyang and Gaesung in order to enhance the national image of North Korea. Specifically, it suggested that trade exhibition fair can be held in Gaesung, and convention event in Pyongyang. Various ideas are suggested considering the following possible international events at Pyongyang in 2019 by Kyoungju international cultural exposition.
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