The purpose of this study is to identify the factors influencing Generation Z's travel intention to North Korea by applying the extended theory of planned behavior. In detail, the influence of tourism exchange perception, attitude, subjective norm, and perceived behavioral control on North Korean travel intention is revealed, and the mediating effect of attitudes on tourism exchange perception and North Korean travel intention is identified. In order to achieve the research objectives, this study reviewed previous studies on North Korean tourism, factors influencing North Korean travel, and extended planned behavior theory. For empirical analysis, a structured questionnaire was conducted for university students representing Generation Z, and a total of 220 samples were used for statistical analysis. Frequency analysis, factor analysis, regression analysis, and mediating regression analysis were conducted using SPSS 22.0. As a result of the analysis, it was verified that tourism exchange perception, attitude, subjective norm, and perceived behavioral intention all had a significant positive influence on North Korean travel intention, and attitude partially mediated tourism exchange perception and North Korean travel intention. In the conclusion, academic and practical implications were presented.