[학술논문] 북한 방문의도에 영향을 미치는 관광 동기요인에 관한 연구: 국내잠재관광객을 대상으로

The purpose of this study was to identify the needs of potential tourists in preparation for the resumption and revitalization of North Korean tourism. And by identifying what patterns exist between the elements, present the theoretical basis for establishing the direction of tourism policy and marketing in the future. As a result of regression analysis between push factor and pull factor, it was confirmed