[학술논문] Public Diplomacy and Air Pollution Problem: How the U.S. Used “Beijing Air” to Advance Its Soft Power in China

...the needs and priorities of the target country’s public as the main stakeholders. The U.S. Embassy’s publishing of PM 2. 5 air quality data via social media platforms with the description, “Beijing Air” since 2008 has enhanced awareness regarding PM 2. 5 among the Chinese public against a background of drastically deteriorating air quality and provided strong impetus for changes...