[학술논문] 확장된 계획행동이론을 적용한 Z세대의 관광교류인식이 북한 여행의도에 미치는 영향 연구

The purpose of this study is to identify the factors influencing Generation Z's travel intention to North Korea by applying the extended theory of planned behavior. In detail, the influence of tourism exchange perception, attitude, subjective norm, and perceived behavioral control on North Korean travel intention is revealed, and the mediating effect of attitudes on tourism exchange perception