[학위논문] TPR과 TPB의 통합프레임워크를 활용한 북한관광의 위험지각에 따른 행동의도 연구 : 북한관광 중요성 인식의 조절효과를 중심으로

...on behavioral intention and prior knowledge had a positive(+) effect. Thirdly the attitude subjective norms and perceived behavioral control had positive(+) effects on behavioral intention in the relationship between constructive concepts in the theory of planned behavior. Fourth the perceived risk of tourism in North Korea had a direct effect on attitude and an indirect effect on behavioral intentions...

[학술논문] 확장된 계획행동이론을 적용한 Z세대의 관광교류인식이 북한 여행의도에 미치는 영향 연구

...influencing Generation Z's travel intention to North Korea by applying the extended theory of planned behavior. In detail, the influence of tourism exchange perception, attitude, subjective norm, and perceived behavioral control on North Korean travel intention is revealed, and the mediating effect of attitudes on tourism exchange perception and North Korean travel intention is identified. In order to achieve...