[학술논문] 확장된 계획행동이론을 적용한 Z세대의 관광교류인식이 북한 여행의도에 미치는 영향 연구
The purpose
of this study is to identify the factors influencing Generation Z's travel intention to North Korea by applying the
extended
theory
of
planned
behavior. In detail, the influence
of tourism exchange perception, attitude, subjective norm, and perceived behavioral control on North Korean travel intention is revealed, and the mediating effect
of attitudes on tourism exchange perception...
